Firearms market share

Seen here
Originally posted here

The MSR survey was based on approximately 11,000 respondents and the Southwick study on roughly 40,000. There are approximately 2 million firearms and about 15 million hunting licenses sold annually. That said, both studies are considered statistically valid. (As a means of comparison, a mere 24,000 households are equipped with Nielson monitors and yet billions of television advertising dollars are based on the viewing habits of this minuscule number.)

• Top rifle brand: Remington (17.5 percent of all purchases)
• Top shotgun brand: Remington and Mossberg (virtual tie with 21.5 percent of all purchases)
• Top muzzleloader brand: Thompson Center (31.9 percent of all purchases)
• Top handgun brand: Ruger (16.7 percent of all purchases)
• Top scope for firearms: Bushnell (17.1 percent of all purchases)
• Top rifle ammunition brand: Remington (25.3 percent of all purchases)
• Top shotgun ammunition brand: Winchester (31.9 percent of all purchases)
• Top handgun ammunition brand: Winchester (22.0 percent of all purchases)

• Top blackpowder brand: Pyrodex (38.7 percent of all purchases)
• Top balls, bullets, or shot brand: Hornady (28.4 percent of all purchases)
• Top decoy brand:  Mojo (12.9 percent of all purchases)
• Top game call brand: Primos (33.5 percent of all purchases)
• Top reloading bullet brand: Hornady (31.7 percent of all purchases)
• Top reloading primer brand: CCI (38.2 percent of all purchases)
• Top reloading powder brand: Hodgdon (37.8 percent of all purchases)
• Top holster brand:  Uncle Mikes (19.0 percent of all purchases)
• Top scent or scent covering brand:  Scent-A-Way, Scent Shield (14.7 percent of all purchases each)
• Top shooting target brand: Shoot-N-C (31.3 percent of all purchases)
• Top clay brand: White Flyer (51.8 percent of all purchases)

*Measured in units sold, not dollars.


Wow. Thats a lot to digest... The big thing that sticks out to me is Ruger capturing top Handgun company. No, its not a surprise, but its really a big confirmation that they have come a long way.