A $430 Mag loader?

Wow! That thingy looks really cool and all, and the video really makes it look like its handy... but $430? Are you kidding me?

Polymer loader accepts most standard 20 and 30-round AR-15 5.56/.223 magazines and loads them in seconds with a single stroke. The unique, heavy-duty design loads magazines very quickly and with almost no effort. Protects the magazine's lips to reduce weapon jams and extend the life of magazines.