Though all details were not released, NSSF says the agreement makes Outdoor Channel the sole sponsor of the industry's premiere event, the SHOT Show State of the Industry dinner and awards ceremony. The agreement also includes elements that will provide Outdoor Channel with major exposure at the show, including a hospitality suite, branded informational kiosks, signage throughout the Sands Expo and Convention Center and guerilla marketing teams walking the show floor. Outdoor Channel's category-leading talent, such as Ted Nugent and Michael Waddell, also will make appearances in two prominent locations. Additionally, the network will continue to produce and expand SHOT Show TV, the official daily television production of SHOT Show.
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