Gun shop feel good story

Over at SHOT Business Magazine (liberals read "Clip").

In our modern age, when businesses that survive 10 years--a mere decade--are considered to be doing well, one that has thrived for 65 years, through three generations of family ownership, is indeed special. In such a situation, two questions jump to mind: How did they do it? And how are they sustaining their business in today's tough economy?
The answers boil down to a simple, time-tested concept: The customer always comes first.